Global 2000: Pesticides are dangerous, not only for insects

Dr Prem Digital Healthcare Marketing

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The Austrian organization for environment protection, Global 200, had launched this integrated advertisement to raise awareness and warn people about fruits and vegetables that are poisoned with pesticides. The campaign was rolled out with a view to protect Austrian people from having poisoned fruits and vegetables, when the organization learnt about this looming problem. The advertisements are showing men are positioned dead on the floor like dead insects in order to depict that the pesticide does not only kill insects but human as well. The target of the campaign was to warn Austrian people to guard themselves against poisoned fruits and vegetables.

Dr Prem Web Design and Development

The advertisements appeared in leading newspapers of Austria, on billboards and as ambient action. The presentation of the campaign was quite unique and interesting. The message has been effectively communicated by the campaign using articulate illustration. The art direction of the campaign is unquestionably remarkable. The text of the ad reads, ‘Pesticides are dangerous. Not only for insects.’ The campaign was created by Jung von Matt/Donau, Vienna.

Via Hout Lust

Dr Prem Healthcare Social Media Marketing
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