I have received some good angry (nasty also, delted them) reamrks when I put up some obesity myths the other day. Probably does not sound correct politically (was not my stand either) but…any way…the data simply took me by surprise….anyway lets move on…
Broadcastingcable reports
The Institute of Medicine of the National Academies, commissioned by Congress to study kids food marketing, made it clear last week that it considers childhood obesity a serious enough health risk for the government to require advertisers to alter their strategy to promote healthier foods
The study recommends that characters like SpongeBob be limited to plugging spinach, that programmers work healthy diets into their storylines, and that advertisers shift their kids-TV budgets to healthier foods … or else
Recently a survey found out that (though you actually don’t need an extensive survey for that, the finding are more or less well known to everyone)half of all food advertisements (all media with an emphasis on television) are either high in fat sugar and/or genuine confectionary in nature.
Fast food restaurants and global chains target mostly children in the prime tiem television hours.
And what that meant during the prime time children TV viewing hours, confectionary and fast food products are streamed two and three times more than other products or services.
There is research to show that young children can’t sort of tell the difference between an advertisement and a television ad. So, they are very vulnerable or susceptible to advertising.
Fast Food chain across the world continues to thrive on new advertising gimmicks to increase the serving size. The value meals actually include more fat and calorie. Mostly to be blamed are fast food chains.
