Gate Worldwide spruces up iRobot’s Roomba

Dr Prem Digital Healthcare Marketing

irobot vacuum cleaner

New York based Gate Worldwide has given a new makeover to IRobot Corp.’s flagship brand Roomba robot vacuum cleaner. The new television commercial is debuting next Monday. An exciting ad where a round remote controlled automated vacuum cleaner acts as a perfect daily maintenance tool for the so called, chief home officers.

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The woman in the commercial is complaining, right after cleaning the house, thanks to the pigs and a donkey, the room gets dirty again. She says while facing the camera in lamenting style, ‘I don’t know about you, but I live with a bunch of animals.’ As she says the donkey and pigs in the background run around and start making mess of the whole thing.

Then comes the wise stuff. The lady continues; “That’s why I have an iRobot Roomba — I just push one button and it eliminates the daily grind of keeping the floors clean.”

The tag line reads, Let a robot do your dirty work.

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