In recent times, there seems to be an exemplary shift from serious and direct advertising to amusing and entertaining advertising in pharmaceutical firms’ campaigns. Gastro had launched this campaign to promote its medicine for acid indigestion. The campaign, published in France, has focused on the problematic side and tried to portray the exact feeling one experiences during acid indigestion. The advertisements are entertainingly showing that pork and chicken are making their presence felt during indigestion trouble in an amusing way. The contours of chicken and pig become somewhat visible on the stomach in order to exaggerate the problem side. Consequently, the product benefit has been indicatively conveyed, which was also made explicit through the text.
The presentation of the campaign is undoubtedly impressive and hilarious and effectively communicates its message to the targeted mass. The art direction is simply outstanding in the campaign. The appearance of the advertisements is extremely simple and straightforward and it has been successful greatly to portray the idea with perfect execution. The text of the ad reads, ‘Gastro. Instant relief of acid indigestion’. The campaign is credited to Callegari Berville Grey, Paris, France.
Via I Believe in Adv
