Advertising Guide

Gas showroom ad showing scantily dressed woman banned, ASA declared it was sexually suggestive

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A Queensbury based Gas Showroom in a bid to advertise them and to raise giggles with a poster ad featuring a woman, inadequately dressed with bare minimum clothes has been banned by the advertisement watchdog. The Advertising Standards Authority found it too offensive and sexually suggestive.

These posters were put on display in the five pubs around the city. The text of the ad read ‘Let the Gas Showroom stick something warm into your hearth-hole!’ followed by an almost scantily dressed woman. The matter came into focus when a mum had complained to the ASA. The authority while banning the ad had ruled that the picture is not explicit but it is sexually suggestive.

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Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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