This is an interesting print advertisement campaign to promote refrigerators of Gafa. The campaign aims to lay emphasis on the rapid cooling ability of the fridge. The advertisements are showing broken hands holding what it was intended to bring out to depict that its cooling ability is such fast that it can freeze even the hands used for taking things out of the fridge.
The advertisement campaign though has been successful to express its message but the presentation seems to be a bit stretching. Unquestionably the presentation of the campaign is definitely impressive but repetition of the same idea for three times is probably too much. The idea of the campaign is remarkably good and refreshing.
Via Twenty Four