In an age where it is becoming almost impossible for everyone to escape from advertisement, MyNetworkTV, a group of nine Fox owned station, surprisingly coming up with an interactive TV game show named ‘My Games Fever’. The most soothing part is the show is completely free from commercials. The game is scheduled to be aired for two hours: 1 p.m. to 3 p.m. and the show would be aired from Monday to Friday.
The show has been produced by London-based Shine Ltd. Of Elisabeth Murdoch daughter of Rupert Murdoch and will be distributed by Twentieth Television.
Moreover, the show is likely to generate revenue from product placement, branded text integration and other unorthodox advertising and sponsorship.