Viral marketing is becoming the most effective way of expressing the brand identity. Unlike other viral marketing methods, Fox Television has adopted a completely new strategy which tempts the viewers to watch its televised events.
Fox has introduced the observer, a mysterious character who appears at a variety of Fox televised events ranging from American Idol to most recently the Major League Baseball All-Star game.
In this subtle and clever strategy of Fox, the man, though frequently shown during the events, has been left unmentioned. He goes completely unmentioned by hosts and commentators.
Naturally, this arouses the curiosity of the viewers and tempts them to watch more events.
This is, indeed, a unique viral marketing strategy.
Via: Beyond Madison Avenue
