Photoshop do foolish things. But not always. sometimes, beautiful, impressive things too can be achieved in advertising with photoshop. This print campaign is a proof for this.
The campaign has been developed by Monday, Bangkok, Thailand for Wild Animals Rescue Foundation In Thailand(WARF)
The copy reads- Forest brings the extinct back to life. Do you think that extinct animals are gone? Huai Kha Khaeng is still the forest in Thailand that has extinct animals. However, deforestation forces them to live only deep forests. Thatâs why we canât see them. To bring them back, join us by being an eco-volunteer to help increase forestland and expand their breeding sites. www.warthai.org
Well, the ads place those animals that are in the edge of extinction in re-born stage. This photoshop thing, though not so new, conveys the message in a sensible way.
CREDITS
Advertising Agency: Monday, Bangkok, Thailand
Executive Creative Directors: Passapol Limpisirisan, Wiboon Leepakpreeda
Copywriters: Nopharit Dusadeedumkoeng, Passapol Limpisirisan
Art Directors: Piya Ngow, Wiboon Leepakpreeda
Agency Producer: Wannaporn Jitsom
Photgraphers / Retouchers: Anuchai Secharunputong, Nok Pipattungkul, Remix Studio