Muppet Kermit, the celebrity frog will endorse new green Ford Escape Hybrid in the commercial that starts off on Sunday super bowl. The commercial created by JWT Detroit is of 30 second duration and you will be able to watch it on second quarter of the game, just before halftime. The multimedia campaign starring Kermit the frog will also appear in national newspapers, outdoor advertising and other digital marketing campaign. Digital advertising will appear in MSN, AOL and ESPN. After the super bowl show is over Kermit the frog, as Ford calls it ‘celebrated actor, author, singer, journalist and expert on all things green’ will keep asking for your attention in shows like American Idol, CSI etc.
The ad highlights the fuel efficiency of Ford Escape Hybrid and promotes the latest in terms of technology and innovation from the house of Ford.
Via [theoaklandpress]
