Advertising Guide

Ford Service: Dent repair. Feel the difference

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Ford Motors had launched this advertisement campaign to promote its services of dent repairing that it renders to its customers. The campaign has aimed at conveying that how efficiently the company removes dent that it appears to be better than the original ones. The campaign has shown original things and then it repaired to reflect a better and smoother look.

However, the idea here is not seems to be clicking as it also gives impression that it is distorting the original version of an article. The campaign has inappropriately exaggerated the core idea and the lay out of the advertisements too is not appropriate. The copy of the ad reads, ‘Ford Service. Dent repair Feel the difference’. The campaign was created by Tillmanns, Ogilvy & Mather, Duesseldorf, Germany.

Via Ads of the World

Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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