This campaign is something which can be described as non-traditional, fresh and experimental. This campaign uses web and twitter for its medium. I am speaking about the 2011 Ford Fiesta Movement.
Ford is all set to break some traditional norms in marketing with this campaign for the launch of the 2011 Ford Fiesta, a new version of the subcompact car. The campaign, which lasts for a year, is called Fiesta Movement. Ford interviewed over 1,000 hopefuls to award 100 of them keys to their own new Ford Fiesta for six months. These people will circulate their feedbacks around the web.
Ford banks on bloggers and twitter to make it a success. As a part of this, Ford invited key Twitters and bloggers to test-drive a 2009 Euro-spec Ford Fiesta.
Via: Third way
