Secretly, I hate kids. They are often such a menace that you will think of leaving home set for a journey to the Himalayas. So, that little kidhater in me have no issues with this Levis campaign which calls those little ones- little monsters.
This campaign for Levis kids has been developed by BBH, Singapore.
The copy reads- For little monsters with big imaginations
The ads show those little monsters with double, or triple imaginative avatars, clad in Levis jeans.
CREDITS
Advertising Agency: BBH, Singapore
Executive Creative Director: Steve Elrick
Copywriter: Angie Featherstone
Art Director: Eirma Webster
Photographer: Xuan Ong Of Groovy Studio
Print Production: Peter Chee
Print Producer: Lesley Chelvan, Michelle Tan
Account Manager: Frances Great/Joanna Yeo, Sophina Smit
Via: Ads of the world