Advertising Guide

Foot Locker: King of streets

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Sometimes this kind of advertising concept seems to be very refreshing owing to the easy presentation and soothing effects. This print advertisement campaign was launched to promote Foot Locker, a retail outlet. The advertisements are quite direct displaying the playful activities of teens keeping in mind the target group. The advertisement has been created in an extremely simple manner.

The idea working behind the campaign was certainly refreshing but what is more impressive is its art direction that seems to be touching heights. The copy of the ad reads, ‘TN8 King of the Streets’. The campaign was created by FVH BBDO, Amsterdam.

Via The Hidden Persuader

Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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