Pinterest is a new social media network growing at a tremendous speed and with a potential of making a huge impact in the field of social media marketing. Pinterest can help greatly in popularizing your business, some small mistakes, however, will not only ruin your popularity but will also fail to generate new fans or followers. So, here are some common mistakes that you need to avoid for successful marketing of your business in Pinterest:
1.Avoid writing long texts on your Pinterest page
We are living in a visual society, which implies that we would rather choose to watch a video than read long pages of texts. So, if your Pinterest profile for marketing involves too much texts then it will not only get ignored but will also frustrate the user who visits your profile, thereby leading to loss of popularity. Therefore, always pin some pictures or videos accompanied only by a line or two for giving the gist of the material you are showing.
2.Either pin good links or don’t pin any links at all
Linking is important for marketing on social media networks, but if your link leads to some ridiculously long information about some unnecessary items then it can seriously upset the viewer. So, provide your viewers with interesting links, which can benefit your business. Avoid spamming your Pinner’s stream and if possible, always pin links of pictures or videos associated with your business.
3.Avoid posting bad pictures
Nobody wants to show off their bad pictures and if it involves marketing then you should avoid it like a plague. If you want the users to repin your content then make sure you always post the best picture that will benefit your business and will also make it popular.
4.Avoid pinning everything on one board
Pinning all of your pictures, videos or links on one board will only make your board look disorganized and also confuse the visitor. Always keep your things organized in such a way that it points out the important items in your board and also attracts more viewers.
5.Expecting overnight results
If you are expecting your business to get an overnight popularity because you just spent an entire week in creating the most attractive Pinterest board possible then you are obviously in the wrong place. To achieve success in your marketing endeavor in this site you will have to wait and look at the big picture. Your popularity will increase with the growing number of users visiting your page and for that you have to be patient and keep on working with your Pinterest profile.