Fight for better working conditions

Dr Prem Digital Healthcare Marketing

bafco cabinetfullsize

We can say OK about this slogan if it comes from a human rights organization. But, here in this campaign, this slogan is for selling furniture and interior.

The print campaign, developed by Sandpaper Middle East, Dubai, promotes BAFCO’s office furniture and interior. The ads show employees ‘literally’ fighting for ‘better working conditions’.

So the employees are breaking filing cabinets and office chairs in Jackie Chan way.

Dr Prem Web Design and Development

CREDITS

Advertising Agency: Sandpaper Middle East, Dubai

Creative Director: Peter Caush

Art Director: Peter Caush

Copywriter: Tim Derry

Photographer: Suresh Subramanian

Via: Mediame

bafco chairfullsize

bafco tablefullsize

Dr Prem Healthcare Social Media Marketing
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