We can say OK about this slogan if it comes from a human rights organization. But, here in this campaign, this slogan is for selling furniture and interior.
The print campaign, developed by Sandpaper Middle East, Dubai, promotes BAFCOâs office furniture and interior. The ads show employees âliterallyâ fighting for âbetter working conditionsâ.
So the employees are breaking filing cabinets and office chairs in Jackie Chan way.
CREDITS
Advertising Agency: Sandpaper Middle East, Dubai
Creative Director: Peter Caush
Art Director: Peter Caush
Copywriter: Tim Derry
Photographer: Suresh Subramanian
Via: Mediame