Making advertisements for films and books are easy. But making them in a way to make an impact among the target audience (readers/viewers) is definitely not an easy thing. Here Feltrinelli Editore is presenting its new books, mainly by graphically maneuvering the layout of the books.
The novel Did I ever tell you about the northern winds has been given an additional caption to entertain us(a long love story), and to promote the book about holocaust Why nobody stopped the holocaust the designer turns back turned its back.
These ads do not provide us with more information about the content of these books, apart from slightly touching the core subject in a very peripheral level. Let me make a wild guess- the copywriter has not read the books.
CREDITS
Advertising Agency: Tita, Milan, Italy
Art Director: Emanuele Basso
Copywriter: Giuseppe Mazza
Photographer: Matteo Macchiavello
Producer: Sonia Rocchi
