Cases of exaggeration, most often clad in humor, is not new to advertising. This print campaign for Fedex is also exaggerates the qualities of its service. But, in a beautiful way, indeed.
The print campaign, developed by DDB Brasil, creatively announces the fast delivery of Fedex express. The ads show neighbors making deliveries. In fact, the campaign, in a subtle way, announces the global scope of Fedex.
CREDITS
Agency: DDB Brasil
Creative Directors: Rodrigo Almeida, Renata Florio, Sergio Valente
Copywriter: Aricio Fortes
Art Director: Max Geraldo
Account supervisor: Suzana Poli, Andrea Lang, Carolina Porto
Photographer: Manolo Moran
ArtBuyer: Carolina Galastri, Clariana da Costa
Advertiser Supervisor: Guilherme Gatti
Via: Pixel pasta
