Another example when sex did not sell as hot cakes. After its controversial cat fighting lesbian women failed to attract shoppers, French Connection despite creating some hullabaloo failed to enliven its poor luck in the stock market. The sixth profit warning in last 24 months, FCUK however has not lost all hopes as some industry analysts believe the group will be able to generate profit of £13 million in this year.
Before Easter, French Connection has undertaken a major marketing drive which includes the raunchy lesbian kiss ad campaign. Beattie McGuinness Bungay creation, the kissy ad was first TV and cinema ad for the label in past two years. The ad has received more than 100 complaints (of them 50 was registered on the first day itself) and was referred to the Advertising Standards Authority
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