ESPN ABC sports team waits a major makeover. A new look advertising team will take place under Ed Erhardt, president of ESPN ABC Sports customer marketing and sales. In last January thirteen teams with four executives were formed where all executives were given training so that they sell all aspects of ESPN’s diverse media offerings like cable, broadcast, video games, broadband, radio, Internet print and wireless.
Senior vice president of Starcom MediaVest Group Doug Seay believes that the move is to make the process as easy and hassle free as possible.
As vice president of regional sales, emerging media and direct response Jeff Siegel will supervise a new team.
