SOS Foundation of Mata Atlantica had launched this print advertisement campaign to build awareness and urge people to protect global environment. The campaign has used some tinge of modern painting or art to illustrate the magnitude of the looming catastrophe. The campaign focuses on different aspects and fall out in the wake of environment degradation. The advertisements are showing the reasons of deforestation and the expected conditions in future in a fantastic way.
However, one advertisement showing a tree and a person standing nearby holding a gun is somewhat puzzling but reason could be extended that since trees have become rare occurrence and then there will be need of protecting even single tree irrespective of the fact that whether the tree is in good health or not.
The advertisements have produced a very forceful and insightful campaign meant to give a call to people to save forests in order to save themselves. The campaign was developed by Saatchi & Saatchi, Brazil.
Via Twenty Four
