This ad of Lynx deodorant is seemingly trying to link fragrance of the deodorant with the freshness of nature. The ancient structure shown in the background probably conveys the durability of fragrance or may be representing the popularity graph of the brand or it may have some phallic significance.
However, to get into the philosophy of the ad many would be required to tinker a little with their brains. The ad has been produced by Lowe Hunt agency, Sydney.
Via Ads of the World