In a re-branding attempt on its Eli Lily decides to feature unidentified ordinary people in workday settings in its ads. The pharmaceutical company wants to focus on patients through its drugs which would provide better patient outcome. One of the ads will feature a grayish man holding a fishing rod and two kids wearing specs doing some kind of experiment.
However, it will reuse the six year old tagline, ‘Answers that matters‘ along with old logo. New advertising promotion will be coming on newspapers and magazines.
Founded in 1876, Eli Lily is celebrating its 130th year in 2006.
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