Advertising Guide

Ebay inks ad-deal with Baidu to promote PayPal service

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Ebay has recently signed an advertisement deal with Baidu.com Inc., the biggest search engine in China. The recent deal will enable Baidu.com to run advertisements on the Asian internet websites of EBay. Both the companies have agreed to begin their testing on search-based advertising on the Chinese site of eBay somewhere in the first quarter next year.

The recent agreement with Baidu will give greater leverage to the online retailer giant to tap a huge and growing search market of China. According to speculations the ad revenue of the retailer giant may rise to $1.4 billion by the year 2011 in comparison with $194 million at present.

On the other hand, Baidu will be in advantageous position to grab a bigger share in the market from its competitors Google and Yahoo. Further, Baidu is also to promote the Chinese version of eBay’s PayPal online payment service.

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Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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