This is a poster campaign launched by Earth Love Movement Foundation to create awareness about global warming and its aftermath. The campaign was designed to strike people’s attention about the possible eventuality of the earth in the time to come if steps are not taken to stop global warming. To highlight its message and to portray fate of cities in case if global warning keeps increasing, advertisers used city maps of coastal areas and replaced the real map to give impression that entire city immersed in the sea.
The arrow in the advertisements points where a person stands after ice caps have melted in order to remind them that their city will completely be immersed if steps are not taken in time. The advertisement has used a very fresh and original idea which has helped the campaign to be really effective. The punch line of the ad reads, ‘If we don’t fight global warming today’. The campaign was developed by Jung Von Matt, Hamburg, Germany.
Via I believe In Adv
