Aerospace firm EADS has been banned by Advertising Standard Authority (ASA) for running an advertisement image on Airbus A330 tanker which carries ‘I am British’ slogan. ASA feels the advert implies the company is UK owned when actually its top shareholders are German, Spanish and French.
EADS denied by saying that it never said that it’s a British Company. However, a large part of components like engines and wings were built in Britain only. The spokesperson says they are not going to use the ad again neither they will say for it.
The ASA says the advert promotes EADS as a company as well as the actual aircraft. “The headline, text, strapline and footnotes all referred to EADS rather than the aircraft … We asked EADS UK to avoid implying in future ads that EADS was British.”
Via [Reuters] and [Flighinternational]
