A guy comes out from the bar. He vomits so badly that even a dog will run away with fear and disgust. Then an attractive woman appears and kisses him passionately.
During the party organized by the company, a drunken employee runs amok. He âmisbehavesâ with the clients. âwaters the plantsâ and finally, strips himself and makes a ruckus. Next day, the boss beckons him and congratulates on his performance during the party. He promises to give him a pay raise.
But, both the videos end with a statement.
Donât fool yourself
Alcohol abuse doesnât have a happy ending
These spots for Institute Drugs and Alcohol, created by LDV United, Antwerp, Belgium conveys the idea quite interestingly. Needless to say, these ads are founded on a clever concept, showing an unreal situation and making the cat comes out at last, like the yati spot.
Credits:
Advertising Agency: LDV United, Antwerp, Belgium
Creative: Kristof Snels
Production Company: Lovo Films, Brussels
Director: Floris Kingma
Executive Producer: Jimmy Snake
DP: Anton Mertens
Editor: Patrice Gautot
Sound: Christophe Loerke