This is an insightful print advertisement campaign launched by Drive Communications to promote ‘anti-smoking ad competition’ in Jeddah. The campaign, released in Al-Hayat Newspaper, aims at attracting young creative talent to create an effective anti-smoking advertisement which will be published in newspapers in public interest later on. The advertisements are showing pencils are being sharpened and kept on ashtray and in cigarette packet and its wood flakes are giving impression of smoke and ashes. The advertisement campaign is certainly visually compelling and thought provoking for young creative talent.
The presentation of the campaign is evidently persuasive and intelligent that effortlessly conveys its idea across. Moreover, the campaign is based on a very refreshing and original idea and in addition, the execution of it is equally impressive. The punch line of the campaign is also interesting that reads, ‘Smoking skills’. The campaign was developed by Drive Communication, Jeddah, KSA.
Via Ad Blog Arabia
