Well, if you are unable to think about turning your addictive eyes off alcohol, at least be a responsible drinker. Well, thatâs an interesting message, since anti-drinking messages have not as much effect on people as they were thought to have.
This print advertisement developed by JWT, Madrid, reflects the message of responsible drinking. The message has been conveyed through a funny way of communication.
The copy reads- alcohol can alter your perception. Drink responsibly
CREDITS
Advertising Agency: JWT, Madrid, Spain
Chief Creative Officer: Miguel Bemfica
Creative Director: Juan Garicia-Escudero/Jaime Chavarri
Copywriter: Jaime Chavarri
Advertiserâs Supervisor: Martin Orbea
Account Supervisor: Marina Saroka
Producer: Antonio Ortega
Art Director: Juan Garcia-Escudero
Photographer: Getty Images
