This Dominique Dawes promoted Dove XL super bowl advertisement was dissimilar than others. It was a campaign for real beauty and it has messages like Thinks she’s ugly, Wishes she were blonde and Afraid she’s fat? The Dove commercial addresses the most common complexes women worldwide suffer at (specially girls)- low self esteem and you have Bridget Jones who reflects “universal and horrifyingly familiar” lifestyle to women.
A fresh and gracious approach.
This is not to ignore the minority of girls who are unhappy with their appearance; as the Dove commercial correctly points out, “every girl deserves to feel good about herself.” Obviously, few people are completely satisfied with every aspect of their appearance. It is natural-and beneficial-to be dissatisfied with ourselves in some ways.
Efforts by Dove and others to instill good body image and healthy self-esteem are valuable, but it seems their battle has largely been won. Most girls and women do feel good about themselves-and that’s good news for everyone.
Via [LiveScience]
