Advertising Guide

Dove: Beauty has no age limit

Dove continuing its famous campaign For Real Beauty has launched Pro Age campaign as a part of the series. The campaign is featuring four women in their fifties and sixties from Chicago, London and Berlin. The company decided the campaign to run on this idea after it conducted a study to find out almost all women over 50 want to see a change in people’s perspective on women and ageing.

Dove ion its official statement has said, ‘Dove seeks to create an attitudinal change in the anti-aging category – from negative and fear-driven to affirmative and hope-driven’. The punch line of the advertisement is, ‘New Dove Pro Age. Beauty has no age limit’. The text that appear on the screen reads, ‘too old to be in an anti aging ad’.

Via Duncan’s TV Ad Land

Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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