Advertising Guide

Doubletree Hotel debuts with The Leaf ad after nine year gap

doubletree hotel

The purpose behind the first ever national ad campaign from 1969-established upscale full service hotel chain Doubletree Hotel is “to strengthen and showcase the brand’s identity by continuing to bring its name and logo to life.”

FCB, San Francisco has created “The Leaf” spot. The campaign aims to differentiate the hotel from other brands and also wants to create an emotional chord with the travelers who are seeking a comfortable and welcoming environment. Two year print campaign will encourage travelers to find a relaxed and ideal shelter under its two trees. The television campaign to further mark its differentiation will infuse more emotional energy and style.

Via [Hotelnewsresource]

Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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