The purpose behind the first ever national ad campaign from 1969-established upscale full service hotel chain Doubletree Hotel is “to strengthen and showcase the brand’s identity by continuing to bring its name and logo to life.”
FCB, San Francisco has created “The Leaf” spot. The campaign aims to differentiate the hotel from other brands and also wants to create an emotional chord with the travelers who are seeking a comfortable and welcoming environment. Two year print campaign will encourage travelers to find a relaxed and ideal shelter under its two trees. The television campaign to further mark its differentiation will infuse more emotional energy and style.