This is unquestionably a very hard-hitting print advertisement campaign probably created by an animal rights activist group to make people to think that to what extent human beings are inflicting tortures on animals. The appearance of the campaign is somewhat disturbing as well and could only be displayed to adults. The advertisements have used strong visualization of the idea to communicate its message. In order to make it effective the campaign has reversed the roles of humans and animals to depict the misery of animals due to human conducts and behavior.
However, the most striking advertisement is showing monkeys are eating human brains, which is supposedly a controversial delicacy. The delicacy is served at a special table with a hole in the center. According to beliefs the monkey is tied up and the top of its skull removed with a knife. The animal, even now breathing, is placed under the table so its head serves as a bowl. The other ad is showing a man scrawling on surface while to mouse look on, it depicts how the modern world use these innocent animals to carry out their experiments. The third ad featuring a child and a seal is extremely disturbing.
The punch line reads, ‘Don’t treat others the way you don’t want to be treated’.
Via Spluch
