What would happen if you propose your girl with the wrong ring? She will consider emergency exit. She may escape through kitchen. She may escape through window of the bath room. And you will get embarrassed.
This is the funny concept for this print campaign for Shimansky Jewellers. The campaign, developed by Y&R Cape Town, tries to show the importance of proposing with the right ring. The advice is – It should have been Shimansky.
Anyway, nice funny execution.
CREDITS
Advertising Agency: Y&R, Cape Town, South Africa
Creative Director: Clinton Bridgeford
Art Director: Deanne Longmore
Copywriter: Emily Veitch
Photographer: Justin Polkey
Retoucher: Jean-Paul van der Mescht
Via: Scary ideas
