Domcura: Water Damage?

Dr Prem Digital Healthcare Marketing

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This print advertisement campaign, was launched by an insurance company, Domcura, for its product of household insurance. This is an interesting way to express if a property being damaged by water the insurance company will take care of that. The campaign shows an entire room has been changed into an aquarium with turtles and fishes making their way. The campaign aims to depict how the entire house hold may be damaged by water in an exaggerated manner.

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There is a great and refreshing idea working behind this campaign, which has been executed extremely well. Further, the campaign also witnesses a fine example of a very appropriate exaggeration of idea along with a fine retouching.

The copy of the ad reads, ‘Water Damage? Household insurance from only 60 Euro p.a.’. The campaign was created by McCann Erickson.

Via Twenty Four

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