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A diligent decision in naming the company right drives success

Businesses have changed tremendously over the years but that primal question remains the same. What will be the name of the company? Arriving at a conclusion about the name of a start up is not an easy task as it sounds. Naming a company is a task that involves a lot of conflict amongst the group members. In earlier days, the name of the company was based on either opinion or emotion.

However, the real world scenarios of today are different. Naming a company no more depends upon the phenomenon of votes and promises. A name should be true representation of what your company does, so that it creates an impact in the market. Following are the considerations that you need to follow for naming your company appropriately.

Avoid names that are already in existence

Before you start marketing your company, make sure that the name you have considered for the company is not already registered by any other business entity. You can get the idea about this, by inquiring the secretary of state’s office. They have the correct information about all the businesses operating in the locale. You can also be sure about the existence of a similar name company through the online availability for the same.

The name of the company largely depends upon the area of your business. The name should be in accordance to the interstate or intrastate area of work. The name should be such that it depicts of the areas of work in some way. This creates a better and an influential name for the company.

Check for the availability of the preferred domain

In today’s business scenario, a website for the company is a must have for the growth of the company. Website names, like the company name, have a lot of importance in the business outlook. You have to conduct a search to find out whether your preferred domain name is available or not.

A number of websites are in business of selling domain names for websites. You have to face a lot of competition in most of the business channels. You may have to settle down with a domain name not particularly of your choice. Make sure you add words to the domain name so that you at least come closer to your preferred domain name.

Selection of the social media portals

We today live in the age where not having social media presence can be troublesome. To have to have an effective social media image to excel. Therefore, you need to select the social media platform that best suits your company’s image. You again have to run a search for the availability of the social media handle you are considering.

For example, to check for the availability of a handle on Twitter, you have to check that whether @xyz already exists. If it already exists, you may need to make certain additions such as @xyz1 etc. Make sure your additions do not change the image of the company in any regard. You might have to face steep competition in purchasing or bidding for the domain names. So, be prepared to give a tough fight.

Considering the above-mentioned entities for naming a company is vital. Each business today wants to create a unique image and this starts with a unique name that enhances the global image of the company.


A smart decision in naming your company can creates a huge impact in uplifting the image of the company.


Dr Prem Jagyasi and Team (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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