Digital marketing trends that take you on the path of greater revenues

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Dr Prem Digital Healthcare Marketing

With so many startups working hard to optimize the internet and social media, digital marketing is no more just a tool for marketing. It is the most important marketing apparatus. Using it right can help small businesses earn thousands of dollars almost overnight.

When prospective buyers come to know about your business from any other source than the internet they start looking for your website online. They also try to find your page in social networking sites like Facebook and Instagram. But having an online presence is not enough. You will also have to use different digital marketing techniques to increase sales and conversion rates.

Try to be different

There are hundreds of competitors, all vying for the attention of customers just like you. Have you ever placed yourself in the position of the customers? If you do then you will be able to realize how annoyed customers feel with marketing e-mails. They are tired of same old digital marketing techniques. You have to be on your toes and find out new ways of attracting your audience.

Don’t make your prospective customers feel uncomfortable or bombard them with marketing e-mails. They should voluntarily enquire about your range of products and show interest in purchasing.

Educate and sell at the same time

Some ecommerce companies have started using content marketing in an intelligent way for driving customers to particular product pages. For example, fashion ecommerce are creating perfect summer looks with several options of clothing to create the look listed.

By clicking on the listed items, a buyer is taken to particular product page which they can order. You too can use this technique. Start blogging about topics relevant to your business and after offering interesting information include a sentence regarding your website and give the product link.

List the benefits

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The internet savvy, prospective buyers are always on the go and they are continuously engaging with different type of content just for the sake of entertainment. Grabbing their attention and retaining it can be a difficult challenge. If you list the reasons why your website is beneficial for them in attractive looking bullet point format, they are more likely to stay on your pages longer. The longer a prospective buyer stays on your web pages, the higher chances of conversions get.

Get their feedback

When you ask for customer feedback it makes them feel more important. The feedbacks of customers are usually full of insights. Go carefully through the feedback of your unsatisfied customers and check the things they have complained about. For selling successfully online you have to ensure that the payment gateway works fine in different devices and browsers. Solve the problems and ease the hurdles so that people can successfully buy your products.

Put your finger on their pulse

 

Digital marketers need to have a clear idea about what the customers want. The ultimate aim of every sales funnel is to increase conversion rates. You should keep a tab on the type of content that your direct competitors are using and also take cues from contemporaries who are not your direct competitors. Compare different type of digital marketing techniques and use SEO for generating attractive, well written and impressive content. Thorough market research and interactions with customers can offer necessary insight into their minds.

Lead nurturing is essential

You should not bug your prospective customers but at the same time keeping in touch with them is necessary. So, send them personalized e-mails, addressing them by their names and select particular products according to their browsing history. If they have been looking for a particular product but couldn’t find it earlier, inform them when it is available. Take care of the leads and cater to their needs for making successful sales.

Selling online has become more difficult due to the intense competition. Use various different techniques for attracting the attention of your audience and engage them in different ways through informative content.

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