This is actually a smart print advertisement campaign launched by DHL in Afghanistan announcing his office there, when allied forces were facing problem in locating Osama bin Laden. The advertisement clearly aims at conveying that even in difficult landscapes where locating things are difficult; the company will find its destination to deliver. Interestingly, the advertisement has used aerial view of Kabul in order to show an extremely complex and confusing map where spotting things are almost impossible.
The presentation of the campaign is unquestionably intelligent that used a light approach to convey its strong point. Further, the idea of the advertisement is equally good and refreshing. However, if DHL would have shown consignment being delivered to Osama it could have larger impact on people. The copy reads, ‘We’ll still find you. DHL now in Afghanistan.’ The advertisement was created by Memac Ogilvy, Manama, Bahrain.
Via Ads of the World
