Adpunch is an admirer of Macdonaldâs ambient efforts
See
McDonaldâs: LED billboard at Londonâs Piccadilly
McDonald: egg blooms, breakfast is ready!
However, that clever creativity is often lost when it comes to print and Television. It mostly depends on traditional âfamily-orientedâ way of promotion centered on I am loving it. It is time for them to break the traditional barriers and try something new. It is not a suggestion that they should abandon their basic character and chase sexy-food-pornvertsing like Hardeeâs/Carlâs Jr. do.
Through this print campaign, Mcdonald is promoting its âdeliciousâ items through depicting barcodes
CREDITS
Advertising Agency: Heye Group, Germany
Creative Director: Thomas Winklbauer
Copywriter: Christine Deinhart
Art Director: Joerg Stoeckigt
Via: Ads of the world
