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Decoding the process of construction based lead generation

When you are in the construction business, lead generation plays a vital role. There are different ways a business can generate their leads. As per statistics around 67% of leads are easily generated through trade shows and emails or calling.

search engine optimization SEOSimilarly, a business owner can generate one-third of the required leads through techniques like advertising, Search Engine Optimization, word of mouth and other such non-promotional methods without doing any kind of marketing.

In fact, by combining the two methods together, a construction company or business can easily generate and attract potential leads that will help in the overall growth of the business. If you are looking for the different ways to get more construction leads for your business, here are a few things that you can do to generate leads.

Create a blog that emphasizes on different topics

Whether you talk about the different aspects of construction or addressing different concerns and questions that homeowners have; having a blog is very effective.  When you upload articles or have a blog that contains useful information, there is a 55% chance that the flow of traffic will increase on the website. Similarly, through the blogs, you can generate around 67% potential leads just by using this marketing tool.

Taking the help of social media

Social MediaAnother great way to which you can generate leads is by using the social media as a platform for lead generation. With the help of LinkedIn, Twitter, Facebook, or even Google+, you can retain as well as generate construction leads. While doing so, the one thing that you have to keep in mind is to have a separate ID for your business. Through social media platforms, you can easily get in touch with your target audience. Even analysts have seen that when companies use the social media as an advertising tool, they get better response and prospects.

Call to action

Free stuff always attracts people and if you want to get the attention of your potential leads, then you can defiantly give them a reason to come to you. Offer services such as free consultation, quotations or even advice so that they can come back to you. This will not only help to transform your potential lead into a customer; however, it will also help to enhance your database. Through this process, you will also get to know what kind of queries people have and alter your services accordingly.

Review your bids to get better responses

construction based lead generationIt is easy to place bids on different projects; what makes it difficult is standing up to the promise you have made. Before you place any bid, make sure that you are confident you can stand up to the project. No doubt the more you bid the better the chances are for you to get projects, but there are times when you or your company may not have the potential to take up certain projects because of certain restrictions are best known to you. This could be due to lack of resources or even initial finances to start the job. By reviewing your bid, you are only making sure that you take on projects that are within your capability.

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Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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