Advertising Guide

Dear parent, don’t lose your patience

porcelainboy withad

This print campaign is all set to shake our conscience. This will scare us, linger in our mind for a long time, but, it will, quite possibly, make a change in our thought pattern.

This campaign for www.goodparent.pl, created by DDB Poland, uses broken dolls in a disturbing way. Their ruined limbs and cracked faces, along with the caption- ‘ you can lose more than your patience’- will scare any good parent.

Though these ads are disturbing to some extent, they convey the right message and prompt us to act against child abuse. In short, the campaign successfully urges all the parents in this world to be a good parent.

The broken dolls have many subtle implications. When parents become senseless and angry with their kids, they are actually hurting them more than physically. They get hurt internally and a shattered childhood is the result.

Credits:

Advertising Agency: DDB, Poland

Creative Director: Filip Berendt

Art Director: Maciej Waligora

Photographer: Jullia Fullerton-Batten

Via: Ads of the world
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Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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