This print campaign is all set to shake our conscience. This will scare us, linger in our mind for a long time, but, it will, quite possibly, make a change in our thought pattern.
This campaign for www.goodparent.pl, created by DDB Poland, uses broken dolls in a disturbing way. Their ruined limbs and cracked faces, along with the caption- â you can lose more than your patienceâ- will scare any good parent.
Though these ads are disturbing to some extent, they convey the right message and prompt us to act against child abuse. In short, the campaign successfully urges all the parents in this world to be a good parent.
The broken dolls have many subtle implications. When parents become senseless and angry with their kids, they are actually hurting them more than physically. They get hurt internally and a shattered childhood is the result.
Advertising Agency: DDB, Poland
Creative Director: Filip Berendt
Art Director: Maciej Waligora
Photographer: Jullia Fullerton-Batten
Via: Ads of the world