A whiskey is not only reserved for the tough guys. May be tough guys are more interested? May be not so. Man, I think there is no intrinsic relation between the strong alcohol content and the tough nature of its consumer.
Anyway, dean whisky, based on this assumption, makes a confession- like, compromise-like statement that it is mild and also suitable for women and effeminate men.
The print ad, developed by Scholz & Friends NRW, features an âeffeminateâ man with a seductive (?) pose.
CREDITS
Advertising Agency: Scholz & Friends NRW, Duesseldorf, Germany
Managing Director : Niels Alzen
Creative Director: Alexander Hansen
Art Director: Mario Zaradic
Copywriter: Annika Hüllebrand
Graphics: Sebastian Jahrmarkt
Photographer: Johannes Pöttgens
Managing Director: Raphael Brinkert
Management Supervisor: Bastian Kühl
Junior Account Manager: Melanie Stein
Via: Pixel pasta
