These billboards are a part of the campaign, ‘Say no to no billboards’ designed by Communication Agencies Association of New Zealand and billboard company Oggi, in association with local advertising agencies. The campaign aims at emphasizing the ugly appearance of buildings in Auckland. The billboards were placed on those inferior looking buildings and billboards highlighted the ugly parts of the construction.
It would be pertinent to note that the campaign was a response to plans pertaining to ban billboards from Central Auckland. The decision to ban billboards in the inner city is expected to be finalized by May this year. However, it was really a smart style to oppose such legislation to come into force. The campaign was created by DDB New Zealand.
Via Duncan’s Print
