So, this is a modern world where even a fox must wear suites and speak sweetly to survive. Corporate world requires corporate things- with life or lifeless. So, we must change. Everything should be tailor-made for this corporate world, fast world, complicated world. So, why can’t a cupid be adaptive to the new situations. It does in this new ad, strongly, pleasantly and with modernized weapon.
This ad for this Executive search dating rightly casts the most appropriate person for endorsement- cupid. But this cupid is so modern. This sophisticated world in which women and men have sophisticated relationships really needs such a cupid, right?
Anyway, this ad is cleaver and brings a smile to our sober face.
Earlier- cupids have endorsed insurance companies, and condoms(in an angry way)
CREDITS
Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director:Joel Arbez
Copywriter:David Giovando
Photographer: Clinton Hussey
Via: Ads of the world