Companies have gradually accepted the relationship between good business policies and socially responsible business practices as obligatory today. A company perceived to be consciously accountable for the decisions it makes beyond the basic profit making is generally the one that is held in high regard among general public as well as its own employees.
On the other hand, a company that is solely concerned about its own benefits and income with no sense of responsibility towards the society is more likely to attract the wrath of activist groups launching public campaigns against it, while simultaneously degrading its own image among the employees resulting in poor morale among them.
The best companies of today are increasingly devoting time and resources towards worthwhile social causes. Donating money for charities while encouraging employees to engage in socially responsible activities has become a visible trend among businesses and a majority now realizes that the ethical behavior of a company towards society is just as important as making profits. While these profits are vital to the functioning of the company and cannot be ignored, companies are aware that responding to social obligations can create higher standards of living for people within and outside the company.