This is an interesting outdoor advertisement for Cremer Anti-slip and warning tapes that focuses on the safety aspect. The advertisement aimed at displaying how these tapes can keep employees safe as they have been shown protecting workers. The tapes are shown as hands of Samaritan and angel wings.
Overall, it was a nice idea to bring the safety aspect of the tape to the fore instilling a sense of responsibility. Apart from the core idea, the execution was also good. However, there were rooms for some improvement. Perceivably the advertisements could have been made a bit lucid.
The text of the advertisement reads, ‘Keep your employees safe’. The ad campaign was created by OpusMúltipla, Curitiba, Brazil.
Via Ads of the World
