Advertising Guide

Creative, but not so effective


Some ad campaigns attract us with their creativity and beauty. But that doesn’t mean that they are always effective. This print campaign for Legal Sea Foods chain grabs our gazes with its meticulous art-direction. But, the way of communication seems to be inappropriate for such a product /service.

The campaign, developed by DeVito/Verdi says- To get fresher fish you would have to evolve

The ads feature ‘human fishes’, mean and women who are in the process of evolution into ‘fishhood’

Ok. More ads after the jump.

Via: Adfreak



Dr Prem Jagyasi and Team (C)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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