Some ad campaigns attract us with their creativity and beauty. But that doesnât mean that they are always effective. This print campaign for Legal Sea Foods chain grabs our gazes with its meticulous art-direction. But, the way of communication seems to be inappropriate for such a product /service.
The campaign, developed by DeVito/Verdi says- To get fresher fish you would have to evolve
The ads feature âhuman fishesâ, mean and women who are in the process of evolution into âfishhoodâ
Ok. More ads after the jump.