Curtains on Beijing Olympic Games 2008 will come down in couple of days. But spirit and flame of Olympics never dies. Its time for the torch to change hands and its time to begin the run up and countdown for next Olympics – London Olympics 2012. No doubt ‘Visit London’ thinks handover of torch is the best time to launch the first global ad campaign!
We’ll all miss feats and emotions of Usain Bolt, Michael Phelps and many others who won medals and created history in Beijing Olympics. But the audience can look forward to next Games and new records. Many spectators will aim to be at venue for next spectacular Olympics at London. No one can deny that Olympic Games give a boost to tourism industry. Hence, the timing of this teaser ad campaign by Visit London.
Here is the first smaller glimpse of it! Nice catchy punchline:
‘See the World, Visit London’.
The ad campaign has global ambitions. We will soon see it in details everywhere. Looks quite impressive and promising. The ad is quite informative as well. It projects landmarks of London and also Games history; the last Olympics hosted by London was in 1948!
source: telegraph
