Copy is not dead, and not dying. It is just in a lull, will wake up occasionally and make its mark, amaze you.
Kudos, Adam Roucka, the copywriter at Euro RSCG Prague, for waking the power of copy for a while through this campaign for Belda factory Jewellery. Art director Vilem Kabzan also needs appreciation for supporting the marvelous copy.
Well, we thought that cute woman wearing gold ornaments are fit for endorsing a jewellery shop. But no cute lady is here in this campaign. The words speak loudly in a sweet, persuasive way.
The campaign features birds attached to trees with wedding rings. The first copy reads- For every freedom lost, there is a little something gained.New Wedding Ring Collection.
The second one, not second to the first one in persuasive beauty, reads- If something will remind you which nest to return home to every day, it should be worth looking at.New Wedding Ring Collection.
CREDITS
Advertising Agency: Euro RSCG Prague, Czech Republic
Creative Director: Eda Kauba
Art Director: Vilem Kabzan
Copywriter: Adam Roucka
