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Contrary to popular belief in marketing, the lesser said is the better

In a world where there exists a substitute for even the smallest of things, it is very important to market yourself well, so that your product and services create a differentiated impact on the minds of the readers. Often we end up bragging too much about ourselves, we feel that showing us up increasingly will work well for people recognizing and recalling us more often.

Chess - Defeated

However, this strategy most of the times, backfire. It can irritate your readers and hearing from you all the time, even about things that does not have much of relevance for them, is surely not a cool move as they may end up losing their faith on you, which is completely suicidal for your business.

Focus on what is important

 Focus on improtant

With so much content already present on the web-portals, just adding up to it, is nothing productive but only futile, since it does not win the interest of the readers. It is an age where effective communication has become a major marketing strategy, but only a few understand the true checkmates for the same. Most of the businesses today, forget about the effective part, make sure you do not, as this is one thing that will help you last long in the minds of the readers.

Communicating effectively means that you are only talking to your readers when it is highly important to share something, with them that has utmost relevance to you and the readers as well. Only when you share that of ultimate relevance will your readers truly value your being. They will feel more deeply about your product and this will help you generate a positive and an increased response from them.

Creating a buzz and importance of media vacuum

marketer idea

The right kind of marketing is when you have no need to be a self-bragger. If you are being a self-promoter, attention seeker, and a spammer, then you are marketing in a wrong way. The idea of being a great marketer comes with a practice of being able to create media vacuum. It is practice of maintaining a noticeable gap in between your two communications. This lets people eagerly wait for you to make your next post. So, the next time they hear from you, it generates a massive response and the value of what you say largely increases.

The basic aim should be to create a buzz all over, with all that you say. Remember, when you say more, it loses relevance and vice versa. Make sure, the less you say while marketing, should have the potentials to reach out to as many people as possible. Back up what you say with facts and let the word of mouth marketing do the rest for you and your business.

Creating mindshare content and using videos

consistent, compelling content

The focus as a marketer should be to create content that is accordance to what the customers feel. The prime idea highlights the importance of creating mindshare content. Content that makes readers feel that it is written exclusively for them. Human beings are wired in a way that remember and recall what they see more than what they read, therefore, use as many videos in your content as you can. Using more of visual elements will work wonders for your marketing moves and will increase your worth as a marketer manifolds.

The correct way of Public Speaking

Business conference

Public speaking is also an important measure of marketing and communicating to the customers. The best way is to use as many customer experiences in your speech rather than just constantly blabbering about your product. When you state more of positive customer experiences, the listeners will respond to you in a better way and feel more positively about your product.

Summary

As a marketing strategy, make sure you state things of ultimate relevance about your product and do not blabber about yourself all the time.

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Dr Prem Jagyasi (c)

Dr Prem is an award winning strategic leader, renowned author, publisher and highly acclaimed global speaker. Aside from publishing a bevy of life improvement guides, Dr Prem runs a network of 50 niche websites that attracts millions of readers across the globe. Thus far, Dr Prem has traveled to more than 40 countries, addressed numerous international conferences and offered his expert training and consultancy services to more than 150 international organizations. He also owns and leads a web services and technology business, supervised and managed by his eminent team. Dr Prem further takes great delight in travel photography.

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